LAUNCH YOUR STARTUP WITH SPEED AND CLARITY.

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A
Develop an entrepreneurial mindset of curiosity, action and reflection
Build a cohesive and balanced initial team
Z
Evaluate business opportunities from customers’ perspective

Build products or services
that address validated customer needs

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Focus not just on starting-up, but on building long-term successful ventures
Discover robust business models and partnerships

GROW YOUR VENTURE WITH CONFIDENCE.

INSIGHTS AND BEST-PRACTICES

If you are a Startup founder, you will find insights on understanding customers’ needs, analysing competition, building a strong team, launching successfully and scaling prudently. These best practices have been curated based on author’s personal experience, and by analysing startup success and failure lessons worldwide.

 

SELF ASSESSMENT

Given the multiple priorities screaming for attention in startups, it is quite easy to lose sight of the “big picture” – of building a robust and enduring organization. The book provides for various levels of self-assessment to ensure that enterprises have a realistic sense of their current status and progress. At the highest level of abstraction, the book enables startups to assess themselves on a 1 to 5 scale of Maturity Level. 

A CLEAR ROADMAP

No more “shooting in the dark”, or “taking on more than what one can chew on”.  And certainly, no more of  status-quo. The book provides a structured roadmap to build an effective startup – with a sharp focus on systems, developing the right culture, gaining market traction and developing talent. The roadmap brings a sense of discipline with adequate flexibility to maneuver a venture-specific journey.